Partner Levels and Marketing

Partner Levels

Partner Levels

Partner Level Overview

Nehemiah Alert Partner Program

Full Partner Program Overview

The Nehemiah Alert Partner Program is designed for MSPs,

telecommunications providers, security integrators, access-control

companies, low-voltage contractors, and other technology providers that

want to add facility alert, staff safety, automation, and management

solutions to their portfolio.

The program is built around a simple principle:

Sell it. Install it. Support it. Grow with it.

Partners can generate revenue from hardware, recurring subscriptions,

installation projects, integrations, and ongoing service.

1. Partner Levels

Benefit

Affiliate

Gold

Platinum

Hardware Discount

Up to 10%

10%

18%

MRR Revenue Share

—

10%

18%

Minimum Hardware Purchase

None

$10,000/year

—

New Sales / Install Requirement

None

1 new sale/quarter

3 installs/quarter

Priority Partner Support

Yes

Yes

Highest Priority

Partner Training

Yes

Yes

Yes

Installation Revenue

Yes

Yes

Yes

On-Site Service Revenue

Yes

Yes

Yes

White-Label Opportunity

—

Available

Available

Self-Hosting Opportunity

—

By Approval

Available

Revenue Clawback

—

Eligible

Eligible


2. Affiliate Partner

Start Selling With No Minimum Commitment

Affiliate is the entry level of the Partner Program. It is intended for

organizations that want to offer the platform when opportunities arise

without committing to minimum annual or quarterly sales requirements.

Benefits

Affiliate status is ideal for companies that are new to the platform,

have occasional opportunities, or want to evaluate the market before

committing to a higher partner level.

There is no penalty for remaining an Affiliate Partner.

3. Gold Partner

Build Recurring Revenue

Gold is intended for active partners that regularly sell, install, and

support the platform.

Gold Benefits

Gold Requirements

To maintain Gold status, a partner must:

  1. Purchase at least \$10,000 in qualifying hardware per year; and

  2. Complete at least one qualifying new customer sale per quarter.

Gold Performance Protection

Missing a single quarter does not automatically result in loss of Gold

status.

If a Gold Partner does not complete a qualifying new sale during a

quarter, the account enters a probationary period.

Probation may continue for up to two consecutive quarters. If the

partner has not returned to Gold performance standards by the third

consecutive quarter, the account may be reviewed and reduced to

Affiliate status.

The purpose of this policy is to maintain an active partner network

without penalizing an otherwise productive partner for an occasional

slow quarter.

4. Platinum Partner

Build a Business Around the Platform

Platinum is the highest standard partner level and is intended for

organizations consistently deploying new systems.

Platinum Benefits

requirements

Platinum Requirement

To maintain Platinum status, a partner must complete at least:

3 qualifying new installations per quarter

Platinum qualification is based primarily on consistent deployment

activity.

Platinum Status Protection

If a Platinum Partner fails to maintain Platinum performance

requirements for two consecutive months, the partner may be moved to

Gold status.

Once moved to Gold, the partner becomes subject to the Gold Partner

performance requirements.

If Gold standards are subsequently not maintained, the partner may

eventually be reduced to Affiliate status under the Gold probation

policy.

The normal progression is:

Platinum → Gold → Affiliate

This structure gives established partners an opportunity to recover from

temporary sales slowdowns without immediately losing all partner

benefits.

5. Partner Revenue Clawback

Return to Good Standing and Recover Eligible Lost Revenue

Gold and Platinum Partners that temporarily lose partner standing may be

eligible to recover certain recurring revenue if they return to good

standing within the recovery period.

The Partner Revenue Clawback recovery window is:

Two quarters

Example

A Platinum Partner receiving an 18% MRR share is moved to Gold

status, reducing the current MRR share to 10%.

If the partner returns to Platinum standing within two quarters, the

eligible difference between the Gold and Platinum MRR share during the

recovery period may be paid or credited back to the partner.

If the partner does not return to the previous qualifying level within

the two-quarter recovery window, the forfeited revenue is no longer

eligible for clawback.

Specific eligibility, payment timing, exclusions, and calculation rules

should be defined in the applicable Partner Agreement.

6. How Partners Make Money

The Partner Program is designed to create multiple revenue opportunities

from the same customer relationship.

Hardware Revenue

Partners purchase qualifying equipment at their applicable partner

discount and may resell that equipment to their customers.

Qualifying equipment may include:

Monthly Recurring Revenue

Gold and Platinum Partners receive a percentage of qualifying monthly

subscription revenue from eligible customers.

Recurring revenue is separate from hardware margin, installation labor,

and ongoing service revenue.

Installation Revenue

Partners are encouraged to perform their own installations and retain

the associated labor revenue.

Potential billable services include:

Ongoing Service Revenue

Partners may remain the customer's local service provider and charge for

services such as:

The program is designed to create service opportunities for partners,

not take those opportunities away.

7. MRR Examples

Using a \$229/month qualifying subscription:

Gold Partner --- 10%

Platinum Partner --- 18%

These examples represent MRR share only and do not include hardware

margin, installation, service, or other professional-services revenue.

8. White-Label Partner Program

Your Brand. Your Customer. Our Platform.

Qualified partners may be approved to offer the platform under their own

company brand.

Instead of receiving the standard Gold or Platinum MRR revenue share, an

approved White-Label Partner may purchase eligible subscriptions at

approximately:

50% off standard MRR

The White-Label Partner may then establish its own customer pricing

subject to the applicable agreement.

Example

Standard Advanced subscription:

\$229/month

Approximate White-Label Partner cost:

\$114.50/month

If the partner charges the customer \$229/month, the potential gross

recurring margin is:

\$114.50/month per customer

White-label pricing, eligible services, minimums, and other requirements

are subject to the applicable White-Label Partner Agreement.

9. White-Label Customer Ownership

Your Customer. Your Brand. Your Relationship.

For customers enrolled through the White-Label Partner Program, the

White-Label Partner owns and manages the customer relationship.

The partner is responsible for:

The platform operates behind the partner, allowing the partner to

deliver the solution as part of its own managed-service offering.

10. White-Label Support Model

White-Label Partners provide **Tier 1 support directly to their

customers**.

The normal support path is:

Customer → White-Label Partner → Platform Support

The customer contacts the White-Label Partner first.

The partner performs initial troubleshooting and resolves issues within

its capabilities. When additional platform-level assistance is required,

the partner escalates the issue to our support team.

We Support the Partner

Our support team may provide the partner with:

Our role is to help the partner resolve the customer's issue, not to

replace the partner as the customer's service provider.

Direct Customer Support

Our support team will **not normally troubleshoot directly with a

White-Label Partner's customer**.

When necessary, the partner may authorize our support team to

communicate directly with the customer or access the customer's system

for a specific issue.

Any direct involvement is performed with the authorization of the

White-Label Partner.

The White-Label Partner remains the customer's primary service provider.

11. Self-Hosted White Label

Qualified White-Label Partners with appropriate technical capabilities

may be approved to host the platform themselves.

Self-hosting gives the partner greater control and may create

opportunities for additional recurring margin, but it also places

additional technical responsibilities on the partner.

Depending on the agreement, a self-hosting partner may be responsible

for:

Platform licensing, software updates, technical requirements, and

escalation support remain subject to the applicable agreement.

More responsibility. Greater revenue potential.

Self-hosting is an approval-based program and is not automatically

included with standard partner status.

12. Customer Relationships

Standard Affiliate, Gold, and Platinum Customers

Partners are encouraged to remain actively involved with customers they

originate through installation, service, training, expansion, and

account management.

Specific account protection, commission eligibility, and

customer-assignment rules are governed by the applicable Partner

Agreement.

White-Label Customers

White-Label customers are managed directly by the White-Label Partner.

The partner owns the customer relationship, provides Tier 1 support,

controls its service offering, and manages customer billing and

communication.

Our team supports the partner behind the scenes and does not normally

provide direct customer support unless the partner grants authorization.

13. Hardware Discount vs. MRR Share

Hardware discounts and recurring revenue shares are separate partner

benefits.

For example, a qualifying Platinum Partner may receive:

The same partner may also separately charge the customer for:

This creates several potential revenue streams from one customer.

14. Partner Level Summary

Affiliate --- Start Selling

Up to 10% Hardware Discount

Best for new partners and occasional sales opportunities.

Gold --- Build Recurring Revenue

10% Hardware Discount + 10% MRR Share

Requirements:

Best for active MSPs, telecom providers, security companies, and

integrators.

Platinum --- Build Around the Platform

18% Hardware Discount + 18% MRR Share

Requirement:

Includes the highest standard partner benefits and expanded white-label

and self-hosting opportunities.

15. The Partner Revenue Model

One customer can create multiple revenue streams:

Hardware Sale\

→ Partner hardware margin

Installation\

→ Partner installation revenue

Monthly Subscription\

→ Gold or Platinum recurring revenue

Ongoing Support\

→ Partner service revenue

Expansion & Integrations\

→ Additional hardware, labor, and recurring revenue

As customers add locations, SAFE Tags, gateways, door-access

integrations, paging, facility automation, workforce management, daycare

functionality, hospitality functionality, and other services, the

original installation can create additional opportunities for the

partner.

16. Partner Program Philosophy

The Partner Program is designed to create long-term relationships

between the platform, the partner, and the facilities they serve.

We want partners to be able to:

relationship

Sell It. Install It. Support It. Grow With It.

Affiliate · Gold · Platinum

A partner program designed to help technology providers turn facility

safety, alerting, automation, and management into a long-term

recurring-revenue business.

Program Notes

Partner discounts, MRR percentages, qualification requirements, clawback

eligibility, white-label pricing, self-hosting privileges, and other

program benefits are subject to the current Partner Agreement and may be

reviewed periodically.

"Qualifying sale," "qualifying installation," "qualifying hardware," and

"qualifying MRR" should be formally defined in the Partner Agreement

before the program is launched.

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